In the early years of the 20th century the notion of individual motorised transport was still a very new concept. For many, buying a car was beyond their financial means and so purchases of motorcycles grew quickly.
Soon manufacturers were trying to outdo each other in order to attract buyers. Acceleration, top speed and reliability became key selling points in this growing market. The riders themselves were keen to show each other that their machine was better than the rest. This competitive spirit showed itself in many formats, one of which was the Hill Climb.
One such Hill Climb event was to be found in Broseley, along the Coalport Road, starting at the historic Coalport Bridge over the River Severn. The picture above shows the event around 1910.
The aim of the Festival is to recreate this historic event, initially as a ceremonial parade.